FERN ANDERSON INTERIORS

Interiors
Written By Chloe Bucknell
 
Brand Strategy, Visual Identity & Website Design

Founder-led interior design studio working across bespoke residential and commercial projects, internationally.

 
OVERVIEW

Charlotte Anderson and Anna Lea-Wilson lead a studio whose work is already on the map. Award-winning private homes and commercial projects across London, Dublin and the Algarve, and a furniture collaboration with Paulo Antunes shown at Salone Del Mobile in Milan.

We came in to define the brand strategy, design the visual identity and the wider brand world, and partner with our long-standing development team on a Squarespace site that holds the studio’s calibre with quiet confidence.

 
Designer sketching the Fern Anderson Interiors fern leaf brand mark on iPad, part of the visual identity development for the founder-led interior design studio.
 
Fern Anderson Interiors brand mark construction guide showing the FERN monogram inside an oval with proportional spacing markers, part of the visual identity designed by The Brand Muse.
 
Fern Anderson Interiors brand stationery, the studio wordmark printed on a personalised welcome card emerging from a charcoal envelope, designed by The Brand Muse.
Fern Anderson Interiors brand presentation featuring a bespoke kitchen interior with marble surfaces and pendant lighting, with the studio wordmark overlaid as part of the visual identity designed by The Brand Muse.
 

BRAND IDENTITY & DIGITAL PRESENCE

The brand strategy positions Fern Anderson Interiors as a founder-led studio designing spaces around how people actually live in them. Not visual statements. Not trend-led. The visual identity holds warmth and restraint in the same hand. A serif wordmark with the R and S in Anderson joined together as a quiet mark of collaboration between the two founders. A fern leaf encased in an oval as the studio’s brand mark. An earthy palette of Truffle, Cream, Stone, Sage and Clay.

The Squarespace site at fernandersoninteriors.com is the digital home for the studio’s portfolio, awards and ongoing collaborations. The brand world it sits inside, from the welcome documents through to the printed touchpoints, is now consistent across every point a client meets the studio.

BROWSE THEIR WEBSITE
BROWSE THEIR WEBSITE
 
Fern Anderson Interiors brand cover artwork featuring a layered fern leaf pattern in earthy Stone tones, with the studio name and London location, designed by The Brand Muse.
 
Fern Anderson Interiors website preview displayed on a laptop in a styled brand still life with a marble sphere lamp and warm wood surfaces, designed by The Brand Muse.
 
Fern Anderson Interiors brochure cover featuring the studio wordmark over an interior project with a pendant sphere light, designed by The Brand Muse for the founder-led interior design studio.
 
Fern Anderson Interiors brand stationery flat-lay featuring envelopes with the FA brand mark layered alongside interior project imagery, designed by The Brand Muse.
 
Fern Anderson Interiors brand mark variations laid over a lounge interior featuring sculptural wall art and a curved sofa, designed by The Brand Muse for the founder-led interior design studio.

A brand world to match the calibre of the work.

 
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Chloe Bucknell
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RACHEL WINHAM INTERIORS