THE BRand muse
A CREATIVE STUDIO for LIFESTYLE BRANDS with DEPTH and STORY.
building brands that feel like home
The Brand Muse is a strategic branding and design studio for female founders in the interior and sporting lifestyle industries.
With studios based in Nottinghamshire and Shropshire, we partner with boutique, global brands. Our portfolio spans across interior design, to heritage sporting labels, we bring clarity, cohesion, and calm.
From identity to execution, strategy to storytelling, we guide our clients through a refined, collaborative process. Our work blends elevated aesthetics with commercial depth, giving you not just a beautiful brand, but one that works. Because to us, branding isn’t just about a logo, it’s about resonance, legacy, and building a business that feels like home.
by women, for women // STUDIO FOUNDERS
Meet Ceri & Chloe
What started as a handful of shared projects quickly became a creative partnership rooted in trust, shared values, and a deep belief in doing business differently.
With over 30 years of combined experience, Chloe and Ceri founded The Brand Muse to bring elegance, intention, and strategic clarity to the branding space, removing the chaos and offering a cohesive, personal alternative to the traditional agency model.
Ceri brings a background in interiors, brand strategy, and luxury hospitality, while Chloe draws from years of storytelling, content creation, and creative direction in the sporting & country lifestyle industry. Together, they’ve crafted a studio known for its balance of beauty and depth.
Who We Work With…
We collaborate with visionary female founders across two industries we know intimately: interior design and the sporting lifestyle.
From homeware and interiors studios to golfwear labels and heritage outdoor brands, we help product- and service-based businesses clarify their identity and express it with elegance, intention, and commercial impact.
We’re proud to have supported brands featured in House & Garden, Field Sports Journal, Elle, and Vogue, and our client portfolio continues to grow across the UK, Europe, and the US.
Meet the Team Behind The Brand Muse
SUPPORTED by a CLOSE-KNIT CREATIVE NETWORK and COLLABORATORS ACROSS the UK and US.
sam
Client Liaison & Project Executive
trudi
Accounts & Finance Manager
Chloe
Ceri
Brand Strategist & Creative Architect {brand}
Brand Storyteller & Digital Visionary {web}
forever inspired by
WHAT we STAND FOR // our BRAND VALUES
Delivering tangible value and deeper understanding to every client
contribution
centredness
Striving for balance between work, life, and emotional well-being.
Innovating to craft visually stunning and strategically sound solutions.
creativity
Commitment
Pursuing excellence through continuous learning and growth.

