PAULO ANTUNES
Brand Strategy, Visual Identity & BROCHUREPortuguese furniture atelier producing bespoke and collection pieces for the world's most discerning interior designers, architects and hospitality investors.
OVERVIEWTwenty-five years of making furniture by hand, every stage in-house, from the first sketch to the final stitch. Paulo Antunes is a Portuguese atelier whose work had quietly outpaced its brand.
We came in to define the strategy, design the visual identity, produce the Ambientes Collection brochure for Salone del Mobile 2026, and partner on a new website.
Their clients include leading interior designers and hospitality investors across Europe, and their work has included a furniture collaboration with Fern Anderson Interiors for the Conrad Algarve Hotel.
BRAND STRATEGY AND IDENTITY
The brand strategy positions Paulo Antunes as a manufacturer with a creative studio at its centre. A maker that bridges directness, flexibility and material excellence. The new visual identity is bold yet warm, with a modern feel. A palette drawn from worn leather, sun-baked stone and warm earth, Sand, Terracotta, Ivory, Espresso, Sea and Sage.
The Ambientes Collection brochure was produced for Salone del Mobile 2026 in Milan, where the new collection made its global debut alongside a furniture collaboration with Fern Anderson Interiors. The website rebuild follows, designed to carry the same brand world into the studio’s first considered digital home.
THE OUTCOME
The result is a bold yet refined brand identity that positions Paulo Antunes where they have always belonged — among the world's most prestigious names in luxury furniture. The new identity provides a clear, considered and elevated foundation for the atelier's continued growth into international markets, giving them the visual authority and strategic clarity to stand confidently alongside the names they admire most.
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