THE BRand muse

A CREATIVE STUDIO for LIFESTYLE BRANDS with DEPTH and STORY.

building brands that feel like home

The Brand Muse is a strategic branding and design studio for female founders in the interior and sporting lifestyle industries.

With studios based in Nottinghamshire and Shropshire, we partner with boutique, global brands. Our portfolio spans across interior design, to heritage sporting labels, we bring clarity, cohesion, and calm.

From identity to execution, strategy to storytelling, we guide our clients through a refined, collaborative process. Our work blends elevated aesthetics with commercial depth, giving you not just a beautiful brand, but one that works. Because to us, branding isn’t just about a logo, it’s about resonance, legacy, and building a business that feels like home.

by women, for women // STUDIO FOUNDERS

Meet Ceri & Chloe

What started as a handful of shared projects quickly became a creative partnership rooted in trust, shared values, and a deep belief in doing business differently.

With over 30 years of combined experience, Chloe and Ceri founded The Brand Muse to bring elegance, intention, and strategic clarity to the branding space, removing the chaos and offering a cohesive, personal alternative to the traditional agency model.

Ceri brings a background in interiors, brand strategy, and luxury hospitality, while Chloe draws from years of storytelling, content creation, and creative direction in the sporting & country lifestyle industry. Together, they’ve crafted a studio known for its balance of beauty and depth.

Ceri and Chloe, co-founders of The Brand Muse creative branding studio for interior designers and lifestyle brands
OUR CLIENTS

Who We Work With…

We collaborate with visionary female founders across two industries we know intimately: interior design and the sporting lifestyle.

From homeware and interiors studios to golfwear labels and heritage outdoor brands, we help product- and service-based businesses clarify their identity and express it with elegance, intention, and commercial impact.

We’re proud to have supported brands featured in House & Garden, Field Sports Journal, Elle, and Vogue, and our client portfolio continues to grow across the UK, Europe, and the US.

The Brand Muse website displayed on laptop and mobile showing web design for interior designers and lifestyle brands
Meet the Team Behind The Brand Muse

SUPPORTED by a CLOSE-KNIT CREATIVE NETWORK and COLLABORATORS ACROSS the UK and US.

Ceri, Co-Founder and Brand Director of The Brand Muse
Chloe Bucknell, Co-Founder and Creative Director of The Brand Muse
Sam, Client Liaison and Project Executive at The Brand Muse
Trudi, Accounts and Finance Manager at The Brand Muse
sam

Client Liaison & Project Executive

trudi

Accounts & Finance Manager

Chloe
Ceri

Co-Founder & Brand Director

Co-Founder & Creative Director

Luxury spa-inspired bedroom with neutral linen bedding and minimalist interior design

forever inspired by

Creative journaling and brand mood boarding inspiration for interior designers and lifestyle brands
Beautiful luxury hotel in the French countryside, interior design travel inspiration

WHAT we STAND FOR

Clarity sits at the heart of our work. Through thoughtful strategy and design, we help brands understand who they are, what they stand for, and how to express it with confidence.

clarity
craft

Our work lives at the intersection of creativity and craft. We think strategically and design with care, holding every detail to a high standard of execution.

We work in a calm, grounded way. By resisting unnecessary urgency and noise, we create space for thoughtful work and balanced priorities.

centredness
Commitment

We believe in meaningful partnerships. When we commit to a brand, we do so with care, consistency, and integrity.

COLLABORATION

We build brands through partnership. Collaboration, respect, and open dialogue help create work that truly elevates everyone involved.

Ready for a brand that feels like home?