Whether you’re building your site from scratch or prepping for a redesign, this guide helps you map out every page with clarity, confidence, and strategy, no tech skills needed.
A great website doesn’t just look good, it works.
The Website Planning Guide is here to help you plan a site that reflects your brand, guides your audience, and drives results. Whether you’re a service provider, product-based business, or hybrid brand, this guide gives you the exact frameworks we use to design elevated, high-converting websites for our 1:1 clients.
Inside, you’ll learn:
Must-have pages for your brand type (service, product, or hybrid)
Page-by-page layout prompts and content structure guidance
UX tips and wireframe-style sketches for intuitive user flow
Copywriting guidance and CTA placement advice
SEO & blog basics — written for non-techies
Bonus: Founder-approved Shopify & Squarespace tips we swear by
What’s Included
33-page PDF and Canva version (both included)
Strategic planning for home, about, services/shop, contact and more
UX layout sketches for clean, clear content flow
Copy prompts to clarify your message across every page
SEO basics + blog strategy for visibility and searchability
Bonus Shopify & Squarespace tips for conversion and confidence
Designed to help you launch (or relaunch) with less stress, more impact
This is for you if…
You’re preparing for a website redesign and want to do it right
You’re DIY-ing your site and need clarity on structure, flow, and messaging
You want your website to do more, convert, connect, and grow with you
You feel stuck in “pretty but not converting” and want strategy, not just style
End
Whether you’re DIY-ing your site, working with a designer, or just need to refine what you have, this is your website strategy, sorted.
Want the full Signature Toolkit?
This guide is just one piece. Get all 7 Signature Style Guides, including brand, voice, visuals, content and email, for just £99 (save over £110).
→ Explore the full Signature Toolkit BundleWhether you’re building your site from scratch or prepping for a redesign, this guide helps you map out every page with clarity, confidence, and strategy, no tech skills needed.
A great website doesn’t just look good, it works.
The Website Planning Guide is here to help you plan a site that reflects your brand, guides your audience, and drives results. Whether you’re a service provider, product-based business, or hybrid brand, this guide gives you the exact frameworks we use to design elevated, high-converting websites for our 1:1 clients.
Inside, you’ll learn:
Must-have pages for your brand type (service, product, or hybrid)
Page-by-page layout prompts and content structure guidance
UX tips and wireframe-style sketches for intuitive user flow
Copywriting guidance and CTA placement advice
SEO & blog basics — written for non-techies
Bonus: Founder-approved Shopify & Squarespace tips we swear by
What’s Included
33-page PDF and Canva version (both included)
Strategic planning for home, about, services/shop, contact and more
UX layout sketches for clean, clear content flow
Copy prompts to clarify your message across every page
SEO basics + blog strategy for visibility and searchability
Bonus Shopify & Squarespace tips for conversion and confidence
Designed to help you launch (or relaunch) with less stress, more impact
This is for you if…
You’re preparing for a website redesign and want to do it right
You’re DIY-ing your site and need clarity on structure, flow, and messaging
You want your website to do more, convert, connect, and grow with you
You feel stuck in “pretty but not converting” and want strategy, not just style
End
Whether you’re DIY-ing your site, working with a designer, or just need to refine what you have, this is your website strategy, sorted.
Want the full Signature Toolkit?
This guide is just one piece. Get all 7 Signature Style Guides, including brand, voice, visuals, content and email, for just £99 (save over £110).
→ Explore the full Signature Toolkit Bundle