Create a cohesive, elevated brand style that actually reflects your vision. From moodboards and colour palettes to fonts and logo styles, this guide shows you how to design with purpose, not guesswork.
Make your brand instantly recognisable, for all the right reasons.
The Visual Identity Guide walks you through the key ingredients of a magnetic brand style: the mood, the tone, the colour, and the consistency. It’s for founders who want to feel confident about how they’re showing up online, whether you’re working with a designer, or going the DIY route for now.
Inside, you’ll learn:
How to build an aligned moodboard that reflects your tone and energy
How to choose colour palettes that evoke trust, connection and clarity
How to pair typefaces and pick fonts that feel like your voice
The 4 logo types every brand needs, and how to use them with consistency
Bonus: file types decoded (so you’ll never feel stuck in Canva again)
What’s Included
29-page premium PDF and Canva version (both included)
Moodboard prompts + free Canva template
Color psychology overview + palette planning worksheet
Font pairing guide with examples for different brand styles
Logo usage breakdowns (primary, secondary, submarks, brand marks)
File format cheat sheet so you’re never confused by SVGs or EPS again
Designed to help you build a visual identity that’s cohesive, memorable, and strategic
Works on desktop, tablet, or print - whichever you prefer
This is for you if…
You’re still DIYing your brand and want a guide that makes it feel cohesive
You’ve worked with a designer in the past but struggle to keep everything consistent
You feel like your brand “almost” works, but it’s not quite aligned yet
You want to feel proud when someone lands on your Instagram, packaging, or website
End
If you want your brand to look as good as it feels, this is where to start.
Want the full Signature Toolkit?
This guide is just one piece. Get all 7 Signature Style Guides; including messaging, content, and website planning, for just £99 (save over £110).
→ Explore the full Signature Toolkit BundleCreate a cohesive, elevated brand style that actually reflects your vision. From moodboards and colour palettes to fonts and logo styles, this guide shows you how to design with purpose, not guesswork.
Make your brand instantly recognisable, for all the right reasons.
The Visual Identity Guide walks you through the key ingredients of a magnetic brand style: the mood, the tone, the colour, and the consistency. It’s for founders who want to feel confident about how they’re showing up online, whether you’re working with a designer, or going the DIY route for now.
Inside, you’ll learn:
How to build an aligned moodboard that reflects your tone and energy
How to choose colour palettes that evoke trust, connection and clarity
How to pair typefaces and pick fonts that feel like your voice
The 4 logo types every brand needs, and how to use them with consistency
Bonus: file types decoded (so you’ll never feel stuck in Canva again)
What’s Included
29-page premium PDF and Canva version (both included)
Moodboard prompts + free Canva template
Color psychology overview + palette planning worksheet
Font pairing guide with examples for different brand styles
Logo usage breakdowns (primary, secondary, submarks, brand marks)
File format cheat sheet so you’re never confused by SVGs or EPS again
Designed to help you build a visual identity that’s cohesive, memorable, and strategic
Works on desktop, tablet, or print - whichever you prefer
This is for you if…
You’re still DIYing your brand and want a guide that makes it feel cohesive
You’ve worked with a designer in the past but struggle to keep everything consistent
You feel like your brand “almost” works, but it’s not quite aligned yet
You want to feel proud when someone lands on your Instagram, packaging, or website
End
If you want your brand to look as good as it feels, this is where to start.
Want the full Signature Toolkit?
This guide is just one piece. Get all 7 Signature Style Guides; including messaging, content, and website planning, for just £99 (save over £110).
→ Explore the full Signature Toolkit Bundle