Build a meaningful brand from the ground up. The Foundations Guide helps you clarify your mission, vision, values, audience, and brand tone, so everything else becomes easier, more intentional, and more aligned.
Before the logo, the website or the content, there’s this.
The Foundations Guide is your starting point for building a brand that actually feels like you, and connects with the people you’re here to serve.
It’s designed for small business owners and creative founders who want to build (or evolve) their brand with more direction, depth, and alignment, even if you’re not ready to hire an agency yet.
Inside, you’ll learn:
Your mission — why you exist
Your vision — where you’re going
Your values — what you stand for
Your audience — who you serve best
Your positioning — what sets you apart
Your brand tone — how you sound and feel
What’s Included
31-page premium PDF and Canva version (both included, instant download)
Designed for flexibility, whether you prefer pen on paper or to type as you go
Reflection prompts, fill-in-the-blank templates, and practical examples
3 ideal client personas to guide your messaging
Signature sentence formula to define your brand’s tone
Bonus: 10-second perception test + brand essence worksheet
Compatible with desktop, tablet or print
This is for you if…
You’re starting or refining your business and want a brand that feels aligned
You’ve outgrown your DIY branding and need to get clear before your next step
You’re feeling scattered, and want one guide to tie it all together
You’re not ready to invest in a full agency service (yet), but want strategy-led support
End
This is the same process we use with our one-to-one clients, simplified into a beautiful, fillable format that you can work through at your own pace.
Want the full Signature Toolkit?
This guide is just one piece of the puzzle. If you’re ready to align your visuals, messaging, website, content and more… you can get all 7 Signature Style Guides for just £99 (save over £110).
→ Explore the full Signature Toolkit BundleBuild a meaningful brand from the ground up. The Foundations Guide helps you clarify your mission, vision, values, audience, and brand tone, so everything else becomes easier, more intentional, and more aligned.
Before the logo, the website or the content, there’s this.
The Foundations Guide is your starting point for building a brand that actually feels like you, and connects with the people you’re here to serve.
It’s designed for small business owners and creative founders who want to build (or evolve) their brand with more direction, depth, and alignment, even if you’re not ready to hire an agency yet.
Inside, you’ll learn:
Your mission — why you exist
Your vision — where you’re going
Your values — what you stand for
Your audience — who you serve best
Your positioning — what sets you apart
Your brand tone — how you sound and feel
What’s Included
31-page premium PDF and Canva version (both included, instant download)
Designed for flexibility, whether you prefer pen on paper or to type as you go
Reflection prompts, fill-in-the-blank templates, and practical examples
3 ideal client personas to guide your messaging
Signature sentence formula to define your brand’s tone
Bonus: 10-second perception test + brand essence worksheet
Compatible with desktop, tablet or print
This is for you if…
You’re starting or refining your business and want a brand that feels aligned
You’ve outgrown your DIY branding and need to get clear before your next step
You’re feeling scattered, and want one guide to tie it all together
You’re not ready to invest in a full agency service (yet), but want strategy-led support
End
This is the same process we use with our one-to-one clients, simplified into a beautiful, fillable format that you can work through at your own pace.
Want the full Signature Toolkit?
This guide is just one piece of the puzzle. If you’re ready to align your visuals, messaging, website, content and more… you can get all 7 Signature Style Guides for just £99 (save over £110).
→ Explore the full Signature Toolkit Bundle