The step-by-step guide to build email automations that actually sound like you, and grow your business quietly, confidently, and with soul.
You don’t need more emails. You need better ones.
This guide shows you how to build an email strategy that connects, nurtures, and sells without the cringe. Whether you’re a service provider, a lifestyle brand, or an eCommerce founder, these email flows will help you automate with warmth and intention.
Inside, you’ll find our most-used frameworks, the same ones we use to build 5–6 figure launch sequences and nurture funnels for our 1:1 clients, written with clarity, strategy, and heart.
Inside, you’ll learn:
The 5 must-have flows every business needs (Welcome, Lead Magnet, Post-Purchase, Win-Back + more)
Flow-specific subject line prompts that actually get opened
Tone-led copy snippets and CTA formulas that convert without pressure
The difference between what a service brand and a product-based brand needs
Platform recommendations + Klaviyo/Flodesk pro tips to boost confidence
What’s included?
32-page PDF and Canva version (both included)
10+ plug-and-play email sequences with full structure and timing
Subject lines, tone prompts, CTA ideas + platform tips
Service flow and eCommerce-specific variations
Best-practice tips for Flodesk and Klaviyo
Bonus: Soft-sell re-engagement flow + review/UGC request copy
Designed for clarity, connection, and easy setup
This is for you if…
You’ve been meaning to set up email flows, but don’t know where to start
You have automations running, but they don’t feel like you
You’re tired of writing from scratch every time you launch or sell
You want your emails to build trust and revenue, without a full agency team
End
Whether you’re welcoming new subscribers, launching a digital product, or reviving your email list, this guide gives you everything you need to sound human, and stay consistent.
Want the full Signature Toolkit?
This guide is just one piece. Get all 7 Signature Style Guides, including brand, visuals, messaging, content and website planning, for just £99 (save over £110).
→ Explore the full Signature Toolkit BundleThe step-by-step guide to build email automations that actually sound like you, and grow your business quietly, confidently, and with soul.
You don’t need more emails. You need better ones.
This guide shows you how to build an email strategy that connects, nurtures, and sells without the cringe. Whether you’re a service provider, a lifestyle brand, or an eCommerce founder, these email flows will help you automate with warmth and intention.
Inside, you’ll find our most-used frameworks, the same ones we use to build 5–6 figure launch sequences and nurture funnels for our 1:1 clients, written with clarity, strategy, and heart.
Inside, you’ll learn:
The 5 must-have flows every business needs (Welcome, Lead Magnet, Post-Purchase, Win-Back + more)
Flow-specific subject line prompts that actually get opened
Tone-led copy snippets and CTA formulas that convert without pressure
The difference between what a service brand and a product-based brand needs
Platform recommendations + Klaviyo/Flodesk pro tips to boost confidence
What’s included?
32-page PDF and Canva version (both included)
10+ plug-and-play email sequences with full structure and timing
Subject lines, tone prompts, CTA ideas + platform tips
Service flow and eCommerce-specific variations
Best-practice tips for Flodesk and Klaviyo
Bonus: Soft-sell re-engagement flow + review/UGC request copy
Designed for clarity, connection, and easy setup
This is for you if…
You’ve been meaning to set up email flows, but don’t know where to start
You have automations running, but they don’t feel like you
You’re tired of writing from scratch every time you launch or sell
You want your emails to build trust and revenue, without a full agency team
End
Whether you’re welcoming new subscribers, launching a digital product, or reviving your email list, this guide gives you everything you need to sound human, and stay consistent.
Want the full Signature Toolkit?
This guide is just one piece. Get all 7 Signature Style Guides, including brand, visuals, messaging, content and website planning, for just £99 (save over £110).
→ Explore the full Signature Toolkit Bundle