This is your complete guide to planning a brand photoshoot that captures your business with intention. Less awkward posing. More images you’ll actually use.
Your visuals should feel as intentional as the work you do.
Whether you’re planning your first shoot or refreshing your brand imagery, this guide walks you through every step, from clarifying your visual tone to briefing your photographer and maximising the content you create.
Inside, you’ll learn:
How to define a visual style that matches your brand tone
What to shoot (and how to make it feel natural and high-end)
How to plan locations, outfits, props and shoot day flow
What to include in a professional-level photographer brief
How to build a clear shot list that serves all your content needs
Bonus: Moodboard + Creative Direction templates for Canva
What’s included?
30-page premium PDF andCanva version
Visual style prompts for founder portraits, lifestyle scenes, BTS and product shots
Planning checklists for outfits, props, and shoot flow
Location sourcing tips + real-world venue examples
Creative Brief template to share with your photographer
Strategic shot list template based on content needs
BONUS: Canva Creative Direction Template included
Designed to help you prep like a creative director, even if it’s just you and an iPhone
This is for you if…
You’re planning a shoot and don’t know where to begin
You’ve worked with a photographer before but didn’t love the result
You want brand visuals that feel cohesive and actually get used
You want to show up with clarity, not just a Pinterest board
End
Because photoshoots don’t need to be overwhelming. With the right plan, they become your brand’s most valuable content days of the year.
Want the full Signature Toolkit?
This guide is just one piece. Get all 7 Signature Style Guides, including messaging, branding, website planning and more, for just £99 (save over £110).
→ Explore the full Signature Toolkit BundleThis is your complete guide to planning a brand photoshoot that captures your business with intention. Less awkward posing. More images you’ll actually use.
Your visuals should feel as intentional as the work you do.
Whether you’re planning your first shoot or refreshing your brand imagery, this guide walks you through every step, from clarifying your visual tone to briefing your photographer and maximising the content you create.
Inside, you’ll learn:
How to define a visual style that matches your brand tone
What to shoot (and how to make it feel natural and high-end)
How to plan locations, outfits, props and shoot day flow
What to include in a professional-level photographer brief
How to build a clear shot list that serves all your content needs
Bonus: Moodboard + Creative Direction templates for Canva
What’s included?
30-page premium PDF andCanva version
Visual style prompts for founder portraits, lifestyle scenes, BTS and product shots
Planning checklists for outfits, props, and shoot flow
Location sourcing tips + real-world venue examples
Creative Brief template to share with your photographer
Strategic shot list template based on content needs
BONUS: Canva Creative Direction Template included
Designed to help you prep like a creative director, even if it’s just you and an iPhone
This is for you if…
You’re planning a shoot and don’t know where to begin
You’ve worked with a photographer before but didn’t love the result
You want brand visuals that feel cohesive and actually get used
You want to show up with clarity, not just a Pinterest board
End
Because photoshoots don’t need to be overwhelming. With the right plan, they become your brand’s most valuable content days of the year.
Want the full Signature Toolkit?
This guide is just one piece. Get all 7 Signature Style Guides, including messaging, branding, website planning and more, for just £99 (save over £110).
→ Explore the full Signature Toolkit Bundle