THE SUFFOLK NEST

Interiors

3 Mar

Visual Identity & Packaging Design

The Suffolk Nest is a Suffolk-based lifestyle brand founded by husband-and-wife team Ashlee and Chris, offering thoughtfully curated faux florals and home décor designed to bring beauty into every season.

Home Décor & Faux Floristry Brand project overview

What began as a passion project in 2020 has grown into a thriving community-led brand, known for elegant seasonal collections and a loyal online audience.

Our role was to develop a refined visual identity and packaging design that would elevate the brand while preserving the warmth and authenticity that sits at the heart of The Suffolk Nest.

As The Suffolk Nest continued to grow, the brand required a more considered and cohesive visual identity to support its expanding product range and online presence. The goal was to elevate the brand while preserving the warmth, authenticity and community spirit that sits at the heart of the business. Inspired by soft neutrals, seasonal floristry and understated elegance, the visual direction was designed to feel calm, timeless and refined — reflecting the natural beauty of the brand’s floral collections while positioning The Suffolk Nest as a premium lifestyle brand within the online floristry and home décor space.

We developed a refined visual identity and packaging system centred around elegant typography, a subtle monogram and a clean, balanced layout that works seamlessly across packaging, marketing materials and digital platforms. The packaging design complements the brand’s soft colour palette and carefully curated product styling, creating a consistent and recognisable presence across every customer touchpoint. The result is an elevated brand identity that supports the continued growth of The Suffolk Nest while maintaining the warmth and connection valued by its community.