WELLS AND MAGUIRE

BRAND STRATEGY, Visual Identity, WEBSITE, EMAIL AUTOMATIONS & Marketing Materials

Full brand identity and client experience design for a founder-led luxury interior design studio with eight years of considered, architecturally grounded residential work.

OVERVIEW

Wells and Maguire is a founder-led luxury interior design studio specialising in high-end residential renovation and interior architecture. Founded by Emily and Danielle, the studio works with private clients and select property developers across the UK, delivering homes that are refined, deeply personal, and designed around real life.

After eight years of growth, the studio's design work had evolved considerably, becoming more considered, more architecturally driven, and more intentional, but the brand identity had not kept pace. Wells and Maguire came to The Brand Muse looking for a visual identity that finally reflected the calibre of the work, alongside a fully considered client experience to match.

THE APPROACH

The project began with a comprehensive brand strategy, working through positioning, values, tone of voice, audience definition, and the experience Wells and Maguire wanted every client to have. This foundation informed every design decision that followed.

The visual identity was built to feel warm, refined, and quietly confident, communicating the studio's premium positioning without ever feeling cold or corporate. A complete logo suite and supporting brand marks were developed alongside a carefully considered colour palette and typographic system, with flexibility built in across digital, print, and studio communications.

From there, the full client experience was designed from the ground up, including a welcome guide, fee proposal templates, design presentation documents, branded project handover packs, Canva templates for ongoing use, printed stationery, and a new website. An automated email flow was also developed to support the studio's enquiry process and welcome guide distribution.

THE OUTCOME

The result is a cohesive, considered brand identity that reflects the warmth, authority, and quiet confidence at the heart of Wells and Maguire. Every touchpoint, from the first automated email a potential client receives to the handover pack delivered at project completion, now communicates the same level of care and intention that Emily and Danielle bring to every interior they create.

As Emily and Danielle noted themselves, the process gave them a clarity about their own business that they had not anticipated, and a brand that is built not just for where they are today, but for where they are headed.

INSPIRED BY THIS PROJECT?

Explore how we approach brand strategy, digital and creative direction.