// BRAND STRATEGY // VISUAL IDENTITY //  PHOTOGRAPHY + VIDEOGRAPHY // CONTENT & EMAIL MARKETING // PACKAGING
THE CLIENT // BEAUTY + WELLNESS

KYNDME

KyndMe is a family-run beauty brand on a mission to redefine at-home self-care with a luxurious yet sustainable approach. With a deep passion for creating salon-quality nail and beauty products that are kind to both the user and the planet, KyndMe offers an eco-conscious alternative without compromising on performance. Their vision is to empower individuals to indulge in safe, cruelty-free, and high-end beauty rituals from the comfort of their homes while fostering a legacy of kindness and sustainability.

    • Establish a strong, cohesive brand identity that communicates their values of luxury and sustainability.

    • Develop an engaging eCommerce presence that enhances user experience and encourages conversions.

    • Increase brand awareness and connect with eco-conscious consumers.

    • Position KyndMe as an authority in sustainable beauty through educational content and storytelling.

    • Implement automation strategies to streamline business processes and drive customer retention.

  • We began with an in-depth brand strategy to refine their positioning, tone of voice, and unique selling points, ensuring their commitment to luxury and sustainability was at the forefront.

    The Shopify website is being designed with a clean, intuitive layout that enhances user experience while reflecting KyndMe’s high-end aesthetic.

    To nurture customer relationships and drive conversions, we implemented a comprehensive email automation strategy, including welcome sequences, post-purchase follow-ups, and abandoned cart recovery. Additionally, we crafted compelling website copy, blog content, and social media assets to educate and inspire their audience, reinforcing KyndMe’s authority in the sustainable beauty space while encouraging engagement and loyalty.

    And as for any luxury product - lifestyle photography is key! We led the create direction and project managed the photography, to ensure finished images were aspirational and luxurious.

    • Brand Strategy: Thoughtfully crafted strategy including messaging framework, tone of voice and audience analysis.

    • Visual identity: A full branding suite consisting of logos, bespoke pattern, typography and colour palette.

    • Photography: including creative direction and videography

    • Shopify website design: (coming soon) and development with intuitive navigation and a minimal, luxury aesthetic.

    • Email automation setup: including welcome sequences, post-purchase follow-ups, and abandoned cart recovery flows.

    • Copywriting: for website pages, product descriptions, and marketing materials.

    • Social media content strategy: and visuals to align with the brand’s values and messaging.

    • Packaging: stunning boxes and labels for all products.

  • Our strategic approach has elevated Cotton Mills Design House’s brand presence, highlighting their expertise in bespoke soft furnishings and interior design. With a refined visual identity and engaging content, they have strengthened their connection with clients and positioned themselves as a trusted resource for homeowners and trade professionals. The month following their rebrand saw a record-breaking increase in sales, far surpassing previous months' takings. Their enhanced online presence now effectively showcases their craftsmanship and attention to detail, attracting new clients and driving business growth while staying true to their heritage of quality and bespoke design.

// BRAND STRATEGY // VISUAL IDENTITY //  PHOTOGRAPHY + VIDEOGRAPHY // CONTENT & EMAIL MARKETING // PACKAGING

Reflecting on our collaboration, Mel says: “Having never been involved directly with brand marketing before, launching our very own brand was and still is a bit daunting. But we feel it is a leap of faith that we can make knowing that we have Ceri and Chloe on board with their expertise to help and guide us. We are still only at the early stages of our exciting branding journey, but Ceri and Chloe have been there every step of the way so far, asking the right questions to bring our ideas and inspiration to life, while answering all our queries, so we have the confidence and enthusiasm to go on and launch our brand successfully”