Our 6 top tips for using and getting the most from our Signature Style Guides
So… you’ve downloaded your Signature Style Guide.
Maybe you’ve opened it already, skimmed a few sections and felt that little rush of excitement. Or maybe it’s still sitting quietly in your inbox or downloads folder - waiting for the “perfect time” to begin.
Wherever you are right now, we want you to know this: You’re not behind. You haven’t missed the moment. And the clarity you’re craving is already closer than you think.
These guides weren’t designed to overwhelm you with work. They’re here to give you direction, support, and momentum - even if you're building your brand between client calls, content shoots and trying to remember what day it is.
Here’s how to use your guide in a way that actually works and feels good.
1. You don’t have to do it all at once
Let’s take the pressure off straight away. This guide isn’t a course, and it definitely isn’t homework. You’re not being marked on how quickly you finish or how “perfectly” you answer each question.
Instead, think of it as a creative companion - something you can come back to over time as your brand grows and evolves. Whether you complete it in a weekend or in 10-minute sessions over your morning coffee, the result will still be the same: more clarity, more alignment, and more confidence.
Even one filled-out section can spark a brand breakthrough.
2. Start with the section that resonates most
There’s no need to go in order. Every guide is intentionally modular, meaning you can flip to the part that feels most relevant right now and begin there.
For example:
Feeling unsure what to say on your website or Instagram? → Start with the Messaging Blueprint
Want to finally define a cohesive look for your brand? → Jump into the Visual Identity Guide
Reconnecting with your “why” after a pivot or season of growth? → Begin with the Foundations Guide
Planning your next shoot, launch or social campaign? → Head to the Content + Storytelling or Photoshoot Prep
The best place to begin? Wherever you feel the most stuck or the most curious.
3. Choose your format - then commit to it
Every purchase includes two options:
A printable version - low ink, pen-friendly, and perfect for those who like to scribble and underline
A Canva digital version - editable, flexible, and ideal if you prefer to type things out
Choose the one that suits how you think best - then commit to it.
(We don’t recommend toggling between both - it’s a quick way to feel scattered.)
This is your process, so make it work for you.
4. Focus on action, not perfection
One of the biggest reasons we see founders stall in their brand building is because they’re waiting for “perfect.” But perfection is the enemy of progress. And clarity doesn’t arrive all at once - it builds, word by word, page by page.
If something feels too big, simplify. If a prompt stumps you, skip it and come back later. If a phrase feels clunky, write it anyway. You can always refine it.
Done messy > not done at all
Clarity first > polish later
You’ll be amazed how far you get when you stop trying to “get it right” and simply start.
5. Implement one idea straight away
You don’t need to finish the entire guide before you see results. In fact, the most powerful changes often come from small shifts in action.
Try this:
Rewrite your Instagram bio using your tone sliders
Use your essence words to build a mood board or guide your next shoot
Pull one value from your Foundations Guide and share a story about it in a caption
Use a new call-to-action from your Messaging Blueprint in your next email
Let the guide move beyond the page. That’s where the real alignment begins.
6. Come back to it - this is a tool for growth, not just a one-time task
Your business will evolve, our offers might shift or your vision might expand. And when it does, your guide will be here - ready to support that next version of your brand.
We’ve created these to be timeless, not trendy. So whether you’re hiring a copywriter, planning a website refresh, or reintroducing yourself to your audience - you can return to your guide and feel re-anchored every single time.
Think of it like your brand clarity touchstone.
Final Word:
We know how easy it is to download something and forget to use it. We also know how game-changing these guides can be once you do.
If you’ve already made progress - we’d love to hear what’s shifted. If you're just getting started - we’re cheering you on.
Want to share your story or testimonial with us? Just reply to your purchase email or tag @thebrandmusestudios on Instagram - we’d love to celebrate with you.
Because building a brand that feels aligned shouldn’t be reserved for big budgets and rebrands. It should start with clarity. And that’s exactly what you’ve got in your hands.
The Signature Style Bundle
If you haven’t downloaded yours yet, simply click to button below to check then out!
→ 7 full guides
→ Bonus templates & checklists
→ Canva + printer-friendly formats
→ Instant access
→ All the benefit of our Signature Package, for a fraction of the price
Just £99 (Save over £110)
Or buy each guide individually for £29.99
It’s not about perfection. It’s about alignment.
And this is the place to start!