Celebration of friendship, field to frolics, and dreams realised: our week with Isabelle Hunter
Last week marked one of the most special chapters in our journey with Alexandra and Isabelle Hunter - a chapter that has been over three years in the making. From a glorious spring day in the Cotswolds to the iconic Holland & Holland Shooting Grounds, the week was a testament to friendship, creativity, and the power of women supporting women.
Bringing the dream to life:
SS25 Cotswolds photoshoot
Tuesday saw us descend upon the quintessentially charming Stow-on-the-Wold, blessed with a rare gift for April: bright British springtime sunshine. The atmosphere was nothing short of wholesome. A day we had been counting down to for over two years was finally here, and the energy was electric - filled with laughter, empowerment, and an overwhelming sense of support amongst women.
The shoot showcased the SS25 Collection with four incredible content creators: Amelia, Kaisha, Mel, and Kelly. Amelia, known for her beautiful Land Rover Defender "Hutch," brought a rugged authenticity, while Kaisha, Mel, and Kelly - each unique in age, size, and style - perfectly reflected the versatility of Alexandra’s designs. Styled effortlessly by Hannah, each creator embraced the brand's "Field to Frolics" motto, proving that this collection truly transcends lifestyle and hobby, welcoming women from all walks of life.
Creative direction was carefully curated over weeks of planning - the vision: feminine, functional fieldwear with a touch of everyday elegance. Thanks to a dream team of collaborators - Hannah on styling, Sam on makeup, Chris capturing video, Trudi assisting photography, Sophie Bee Florist bringing the blooms, and brand partners including Edwards Eyewear, Harper & May Jewellery, and Pashley Bikes - the scenes came to life beautifully.
At the heart of it all was Alexandra herself, modelling alongside her daughter - a poignant full-circle moment. After three years of long-distance collaboration, witnessing her model her own collection, while balancing motherhood and entrepreneurship, was deeply moving. For me personally, having been involved with Isabelle Hunter since February 2022, it felt like a dream realised.
The shoot featured standout pieces including the Greenbrier Linen Clays Vest - a sophisticated warm-weather shooting vest crafted from luxurious linen and lined with bamboo-cotton blend - and the Charlotte Blouse in crisp cotton white and chambray blue, offering effortless elegance from clays to cocktails. Each piece epitomises feminine strength, wearable versatility, and timeless style.
The Brand Muse was proud to lead the full creative production, ensuring brand consistency from the initial strategy and visual identity to the final photographic edits. Every moment captured the essence of Isabelle Hunter - confident, classic, and consciously crafted.
Field to frolics: Wilde & Glorious x BASC Women Ladies Cup
On Saturday, the excitement continued as we entered a team into the Wilde & Glorious x BASC Women Ladies Cup - the event hailed as "The Ladies Clay Shooting Event of the Year" by Tatler and Country & Townhouse.
Set against the prestigious backdrop of Holland & Holland Shooting Grounds, our team - made up of Chloe, Jordanna, Joanna, Hayley, Louise, and Alexandra herself - proudly showcased the new SS25 collection in action.
The event, designed for all abilities and supported by a host of generous sponsors, celebrates women in shooting while raising money for the brilliant charity Coppafeel. With refreshments flowing, a Wilde & Glorious sweetie buffet, retail therapy, and exquisite game canapés from Olivia Buchanan Food, it perfectly embodied the spirit of field and frolic.
Wearing pieces from the new collection, our ladies turned heads across the grounds, gathering admiring comments and building excitement around the upcoming launch. For Alexandra, hearing first-hand the enthusiasm for her designs was a confidence boost and a well-deserved moment of pride.
Special highlights included Joanna winning a prize, proudly collecting it in her Greenbrier Linen Clays Vest - a moment that captured the magic of seeing real women feel incredible in Isabelle Hunter pieces.
While PR coverage will unfold over the coming weeks - including an upcoming feature in The Field Magazine - the day itself was rich with organic moments of connection, collaboration, and celebration.
It was particularly poignant to see how aligned the event was with Isabelle Hunter's values. Partnering with BASC Women in Shooting, the day championed conservation, sustainability, and the future of our field sports - causes close to Alexandra's heart as she joins the movement of reshaping what it means to be a woman in a traditionally male-dominated world.
Wilde & Glorious founder Katie, a long-standing friend of Chloe and The Brand Muse, orchestrated the day to perfection, once again showcasing the magic that happens when women empower women.
The journey continues
Although Alexandra has now returned to the United States, the collaboration is far from over. We’re working closely together on the SS25 launch content, a full Shopify website refresh to transition from blog-led to e-commerce, and (top secret!) plans for the AW25 photoshoot later this year.
The new website experience will be designed to be more user-friendly, elegant, and shopping-focused, allowing Alexandra’s beautiful designs to be more easily discovered and loved by a global audience.
Reflecting on a milestone week
More than just a photoshoot or an event, this past week felt deeply meaningful. It was a celebration of dreams realised, of women lifting each other higher, and of turning vision into reality with heart, passion, and authenticity.
From the field to frolics, from clays to cocktails, Isabelle Hunter is not just creating clothing - she's crafting a movement. One where femininity, functionality, heritage, and modernity meet with quiet strength.
And for us at The Brand Muse, it is an honour to walk this journey alongside her.
Links to Explore:
Stay tuned — SS25 is only just beginning, and we can't wait to share more with you soon.