Crafting a Premium Brand Identity for Faye Robinson Interiors

When we first connected with Faye Robinson Interiors, we immediately recognised a shared appreciation for detail, design, and understated luxury. Faye had built a respected interiors studio known for its refined, design-led approach, but her visual identity no longer reflected the calibre of her work. She wanted branding for Faye Robinson Interiors that felt as considered and high-end as her projects - something that would elevate her business and attract clients who value thoughtful design.

Understanding the vision

From our first discovery call, it was clear we were perfectly aligned. Faye is a passionate advocate for female-led businesses and shares our belief that interior designer branding should communicate both authority and approachability.

As part of our onboarding process, she completed our in-depth brand questionnaire, giving us a detailed look at her studio’s values, aesthetic, and ambitions. It quickly became clear that her new identity needed to balance elegance, professionalism, and quiet confidence - mirroring the refined interiors she creates for her clients.

Our goal was to produce a cohesive and timeless Faye Robinson brand design that would position her business as a premium design studio while remaining authentic and welcoming.

Creative Direction

The creative direction stage focused on establishing the right mood and tone. We curated a mood board that captured a blend of premium, minimal, and timeless design, introducing warmth and depth through rich, dark browns paired with soft neutrals.

Typography was central to the brand’s feel - a classic serif font for sophistication, balanced with subtle modern details. We also introduced a repeating brand pattern, inspired by Faye’s attention to detail, to bring texture and harmony across touchpoints.

A standout element was the FR monogram, a clever, understated mark that perfectly represents the new Faye Robinson branding - refined, distinctive, and effortlessly elegant. It’s already become a talking point across social media, receiving glowing feedback from her community.

Process and collaboration

Communication and collaboration are at the heart of every project we take on, and working with Faye was no exception. We ensured every stage felt seamless and supportive, providing clarity from initial concept to delivery.

As an interior designer herself, Faye appreciated the structure and professionalism of the process - from mood board to concept presentation and final brand delivery. We were delighted that the creative direction resonated instantly, with minimal refinements needed. Her feedback was full of enthusiasm, and she shared how much her family and clients loved the transformation.

The transformation

Before the rebrand, Faye’s visual identity was simple and unbranded - more of a placeholder than a professional presence. The new identity marks a significant shift: elegant, refined, and instantly recognisable.

Deliverables included a full logo suite, colour palette, font pairing, and double-sided flyer design, ensuring consistency across all future brand touchpoints. This project is a powerful example of how strategic interior designer branding can communicate expertise and elevate perception within a competitive industry. Here’s what Faye Robinson has said about the projecct:

“The girls at Brand Muse Studios have worked their magic on our company branding and I could not be more delighted with the finished result, it has surpassed expectations (and I am a very fussy client!). Being an interior designer means that I am extremely particular, design details mean a lot to me  and to be honest I am probably a bit of a control freak(!) so handing over the branding of my company to someone else was a little bit daunting, I am aware I am difficult to please, have very high expectations and give honest and detailed feedback. However I need not have worried,  from the very beginning of the process I felt Ceri and Chloe completely understood our core values and company ethos, they took the time to really delve into what we do, what we stand for, our design style and demographic of our target client,  gaining a cohesive understanding of what we wanted our branding to communicate.  They took a holistic approach to our new branding and what the girls produced sits perfectly with our company aesthetic, style, and aspirations.

What impressed me about the way the girls work is that they are not just creating a generic company logo, they created a full in-depth company brand which effectively and concisely communicates what we offer as a company. Your branding sets the tone your business,  it is the first impression and something you invest in to get right. As a tailored, high-end design service-based company, what our branding says about us is incredibly important. 

The process was very well managed, professional and unintimidating, communication was great, and they really listened to my brief and feedback. There was a clear process from initial meeting to design concept, design direction and on to final presentation, which as a designer myself I really appreciate. There were minimal requested changes from my end, I thoroughly enjoyed being on the client side for once!  I am also an advocate for women led businesses and so straight away I felt that we were aligned and on the same page, the girls are genuinely lovely, professional but unpretentious and very skilled at what they do. 

I am delighted with the outcome, the design is clever, beautiful, and subtle, it perfectly sets the tone for us to develop and expand as a company. I would not hesitate to recommend the brand muse studios to family, friends and fellow business owners, a great experience from start to finish which has resulted in a huge improvement to our business brand. 

Thank you Ceri and Chloe you have been a pleasure to work with, and I am sure we will work together again in the future.”

- Faye Robinson

A project close to our hearts

We loved every moment of this project. The interiors sector feels like home to us - a world that values craftsmanship, beauty, and intentional design - so working on Faye Robinson brand design was a natural fit.

The final result is beautifully classic, premium, and entirely aligned with who Faye is as a designer. While it’s still early days, we’re confident this rebrand will have a lasting impact on how her business is seen and experienced.

Projects like this remind us why we do what we do - crafting interior designer branding that doesn’t just look beautiful, but feels deeply authentic.