Behind the Workbook: Why We Built It
What started as a tool for our 1:1 clients is now helping founders all over the world build brands that actually feel like them.
When we (Ceri & Chloe) launched The Brand Muse, we weren’t just building a studio. We were rebuilding trust in branding — the kind that feels as good as it looks.
After years of watching passionate, creative founders invest in logos, websites, and photoshoots — only to end up with brands that still felt disconnected — we realised something:
You don’t just need assets.
You need alignment.
And that’s where this workbook begins.
Why the workbook exists
The Signature Style Workbook was born from hundreds of hours of deep brand discovery. It’s the questions we asked clients on calls. The sticky notes we scribbled on strategy days. The missing pieces that most people didn’t even know they needed.
It’s part digital brand audit, part storytelling compass, part visual alignment tool — and it’s built to help you answer the one question most founders never stop to ask:
“What kind of brand am I really building — and what’s possible when everything starts to align?”
The brand gaps we saw (over and over)
This workbook exists because we kept seeing the same pain points:
Visually beautiful brands… with unclear messaging
Founders showing up on Instagram… but hiding on their websites
Offers that sounded “fine”… but lacked soul
Websites that looked great… but didn’t convert
These brands weren’t broken. They were just disconnected.
And once we started guiding clients through our brand audit questionnaire, something shifted. Confidence. Cohesion. Conversion.
The 6 pillars behind it
Every section of the workbook is designed to work together. It’s not just a journal — it’s a framework.
Inside, you’ll work through:
Brand Foundations – Purpose, positioning, personality
Visual Identity – Moodboards, style alignment, visual consistency
Messaging & Copy – Tone of voice, one-liners, deeper storytelling prompts
Website – Homepage clarity, brand journey, must-have pages
Email Marketing – Core flows, welcome tone, nurture ideas
Photography & Film – Visual storytelling, shot planning, brand feel
It’s all rooted in strategy — and it’s the exact same process we guide our 1:1 clients through inside the Muse Method™.
Built by storytellers, not just designers
We believe in the power of storytelling in marketing and brand communications. It’s what makes a product feel personal. What turns browsers into buyers. What makes your audience feel something before they ever read a word .
That’s why this workbook weaves brand narrative into every page.
It’s not just “describe your customer” or “what’s your brand tone?” — it’s:
“What transformation do you really offer?”
“What’s the one thing you’d fix in your brand if you could?”
“What do your visuals say before your words even land?”
Because your brand deserves more than a visual refresh.
It deserves a brand signature — something cohesive, compelling, and completely you.
From 1:1 clients to the world
This workbook started as something we gave to Signature clients — a warm-up to the full rebrand journey. But the feedback was clear:
“I didn’t know how much I needed this until I started writing.”
“This brought up everything I couldn’t articulate.”
“This made me want to show up for my brand again.”
Now it’s your turn.
Your next step
You don’t need to redo your entire brand this week.
But you can start reconnecting with what makes it powerful.
Start here.
Download the Signature Style Workbook
Or, if you’re ready for strategy + hands-on support, book a discovery call with The Brand Muse.
You’ve done more than you think. You’re closer than you know.
Let’s help you build the brand that was always meant to be yours.
With clarity,
Ceri & Chloe x