VISUAL LIVING
Brand Strategy, Visual Identity & Shopify WebsiteBrand identity and e-commerce website design for a contemporary online art gallery showcasing emerging female artists.
OVERVIEWVisual Living is a thoughtfully curated online art gallery dedicated to showcasing meaningful, story-rich artwork from emerging female artists.
The founder, Lindsay approached The Brand Muse to launch a premium gallery brand that would connect collectors with artwork in a more personal and considered way, while creating trust and confidence in purchasing art online.
Our role was to define the brand strategy, develop a refined visual identity and design a scalable Shopify website to support both discovery and sales.
THE APPROACH
The brand was designed to feel warm, refined and contemporary, balancing the elegance of a traditional gallery with the accessibility of an online platform.
Alongside the brand identity, we developed a custom Shopify website featuring artist profiles, curated collections and immersive artwork pages designed to inspire confidence in collectors. To support long-term growth, the platform integrates Klaviyo email automation, allowing Visual Living to build relationships with collectors through artist features, collection launches and curated storytelling.
THE OUTCOME
The result is a considered gallery brand and digital platform designed to connect emerging female artists with collectors. Since launch, Visual Living has established a strong brand presence in the online art space, with a growing community of artists joining the platform and a scalable e-commerce system designed to support future expansion.
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